Dwell Time – ON-Page SEO Factor
Every body in this world knows the importance of time. Time can make or Break any thing. Same applies on Search Engine Ranking Factor. Let me tell you in Simple words. The time you stay on my website (MurshidPak) is Called Dwell Time.
If a person leave my site immediately after visiting. This tells google that this is a low quality page.
Q–Well let me ask you a question, do you stay on sites with Poor Content.
Your Answer would be No.
Google & Dwell Time
Google search engine is now becoming more and more efficient by time. They Introduce many updates with the time, that hurts the spammers. Here is the list of some Google Updates that changes the whole Search Engine Structure.
The day’s are gone, when people spam google.
—Well every body want to Rank High Quickly in Google.
Follow this Quote After Creating your Business Online!
“An ant on the move does more than a dozing ox.”
People actually don’t follow the laws that google provided, that’s why they fail.
So in this topic i will talk about Dwelltime. What is Dwell Time, it’s importance on SEO and what effects it make to your Site Ranking. Let’s find out in details.
What is Dwell Time?
Now a days Dwelltime is Really Important ON-PAGE Factor
What Brain said about Dwell Time in his Article— Credit— Backlinko
Why is Dwell Time Important?
Dwell Time created to provide best results to people searching for a keyword. For example if i search for a Keyword “On-Page SEO” on Google. I got these top 2 results.
On the Top Spot you will find the Backlinko.com. I am big fan of Brain who is providing such Quality SEO Tips and Techniques. If you wanted to know SEO from Authentic and Free Place, there is not a better place than his site. www.backlinko.com
On 2nd spot you will find the moz.com, which is older than backlinko but why brain site is on NO.1 Spot?
The answer is quality content.
He write more than 2000 words content in all of his posts, add high quality info-graphics, images, created videos and provided his case studies.
So people find his Content useful and stay on the site for long duration.
“Long duration means, Good Dwell Time”
One more interesting fact about his blog success there is no quantity, he only focus on quality.
He only posted 34 to 35 Articles on his Blog since 2012. Do you like to know how many visitors he get’s on his only 34 posts?
Answer is more than 1 lac visitors per month on his site for only 34 posts.
On the other hand, Moz was created in 1998, so it’s far more older than Brain site.
See the the index pages of Both sites in Google!
Backlinko Index Pages in Google: 72
Moz Idex Pages in Google: 50000+
After watching the results of these two sites, i guaranteed that you have now better idea about why google not rank your site in search engine.
So start focusing on Quality Content to help People
SEO Effect: How to Increase Dwell Time?
Well we discover that how Dwelltime effect your site Ranking. You all wonder that how you can improve that timing.
So don’t worry, i will mentioned some points Step by Step, that will help you to done well in future.
—Focus on the below Point in Start—
The content you’re going to post is only for your Visitors, Not for the sake of money.
What actually most people do, including me when i started:
We try to focus on earning money through Blogging, that is the big mistake. In the end, we fail because google don’t rank our sites.
See the below image to understand things better…
So there are some basic tips that you need to follow after creating quality content.
1. Add Related images in Content
2. Info-graphics in Content
3. Add Videos to your Content
4. Text Formatting
5. Related Content Links at the End of Articles
Now let’s find out the increasing Dwell Time in more detail.
1. Add Images
Images will make huge impact if they are related to your content. Study approve that 70% of Readers love to read content with images. The other benefit of adding images to your content is that you can rank images in google easily, if you used title and alt text properly. I recommend to use quality images, that must not some one else property. If you copy image from google, make sure you mentioned the link of that site.
See the Sample in above image: Write “Image Credit” or “Image Source” and Mentioned Name of the Site and add their link.
Info-graphics provide new user experience to your visitors. Info graphics helps visitors to understand things better and easily. Here are some main points that will help you to understand why you should use this in your content.
- Help Increased Brand Awareness
- People more likely to share Info-Graphics
- They are Eye Catching, which help visitors to stay more on site
* How to Create Info-Graphics by reading this Article from HubSpot
According to TechCrunch People watch 1 billion hours of YouTube per day. That’s the power of videos. Now how it will increase Dwell Time?
When you add related videos, visitor definitely watch them, if they are related to the content.
Your Dwelltime will increase dramatically.
Question: Where to get videos?
Answer: Better Idea is to make your own videos, but you can add some one else videos and gave them credit.
4. Text Formatting
Well it’s not just the quality of the content that matters, but the way you Formatted the text also matters. Most of the times you’re creating quality content but why your visitors click back, because of text format. I would like to show you example of Good & Bad Formatting with the help of Image.
I hope you find the good comparison after watching these two sites.
5. Related Content Links
What i am trying to say about related content links. What they does actually, these links help your visitor know about other related content. 90% of the time visitor would go to your older posts and read that stuff too. So Definitely it helps Dwell-Time too.
See the image to get the better idea.
Well, i hope you will have better idea about Dwell Time, It’s Factor’s and how you can improve Dwelltime. You can actually implement these tips in your previous posts to rank them as well.
So if you have any question, i would love to answer in the below comment section.
In conclusion i would love to Provide Brain Video to Improve SEO Fast in 2018